Jingle Bells

Posted on Wednesday, June 3rd, 2009 at 12:33 am

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Its not Exactly Jingle Bells With Recruitment Advertising

Its not exactly jingle bells with recruitment advertising

The grim outlook projected by many of the leading players of the online job market is one good indicator of the lack of value deliverance in this space. Traditionally customers have flocked online when the value deliverance is significantly higher than offline options. Christmas 2008 in the US is one good case in point.

The grim outlook is fueled by the tendency of several online job market players to act as enterprise sized databases. Throw in a set of job positions, infuse some “classifieds” and hit the mass media. The job seekers will flow in. This is a very transactional approach and quite drastically against the fundamentals of good recruiting. Recruitment advertising products in several online job market websites behave a lot like banner advertising. The home pages look very similar to the gambling strip of Vegas. How would it be advertising if your logo and job listing is one of hundreds of animated gif images that create the neon effect? The objective advertising is to attract talent – this type of advertising gets you more window shoppers and job hoppers than serious career building professionals.

We all have had enough talk about the economy and have probably also talked the economy down to some extent. Shouldn’t the role of online job market players become more relevant in difficult circumstances? What is the value in delivering hundreds and thousands of a so called “matching” resumes to recruiters? Do we ask the recruiter to hire a whole team to “filter” these “matched” resumes? Naturally, when the recruiters and the hiring managers came under considerably stress they could not afford this processing effort and budgets. All said and done online recruitment and recruitment advertising have shown decent growth – where value has been provided. GoRecroot focuses on delivering results to specialized recruitment advertising needs of hiring managers and recruiters.

GoRecroot handles recruitment advertising from a talent sourcing point of view and stays completely away from the typical factors associated with internet banner advertising. No eye balls, no CTRs, no Vegas neon signs. Here are a few aspects in which GoRecroot ads & branding solutions are specialized to handle talent sourcing in the changing economy:
1.    Ads & branding solutions starter free kit is included with every GoRecroot membership
2.    Specialized ads for hiring managers, corporates, recruiters, brand builders, and job seekers
3.    Ads powered with voice, photo, logo, video and online editing – publishing toolkit
4.    Online voice and video recorder support
5.    Pricing that stays to true to the value delivered and reflects the recruitment challenges of today

Hiring manager and Recruiters who are looking to put an end to mass market recruitment advertising solutions and are looking for specialized products for cherry picked talent sourcing to click:
www.GoRecroot.com
http://www.gorecroot.com/store.aspx

About GoRecroot
For recruiters, GoRecroot (gorecroot.com) focuses delivering functionality value primarily through (1) recruitment ads (2) employment branding solutions (3) jobs to talent mapping (4) recruitment community value additions. Multimedia (audio, photo, video) enabled, multi modal (browser access, mobile access and downloadable thin client), multi geo (covers 100+ main geographies around the world), multi domain (over 40 business sectors and over 5000 sub sectors). GoRecroot payment processing is secured and powered by Google and PayPal. Subscription pricing is linked closely to functional value delivered. Recruiter subscriptions now open at USD 40 for a year.

About the GoRecroot Team
The creators of GoRecroot have been in talent sourcing and mapping since the 90s and have worked closely with recruiters and job seekers around the world. The intelligence behind GoRecroot is derived from hands on experience fulfilling scores of different job positions. The creators have their ears to the ground and have been listening closely to recruiter pains and tribulations. GoRecroot intends to continue its close-knit association with recruiters and thrives to play an active role in getting more progressive recruiters to the big biller club.

About the Author

What are you doing with your photos today? This is the quest that the founding team of photo and imaging experienced professionals went to find out from the photo products (prints and gifts) markets in Asia -Pac. The answers were numerous, some relatively clear, a lot “not so sure.”

jingle bells