Design License

Posted on Wednesday, March 3rd, 2010 at 8:26 am

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Are Designer Watches All They Make Out to Be?

Recently there has been a growing trend within the fashion world for watch making. Traditional watch brands are being pushed out of the market by fashionable and stylish watches by some of the biggest names in the fashion world.

Increasingly, we are seeing clothes designers transfer their design skills seen on the runways of Paris and Milan on to the wrists of everyday people. The big fashion houses have seen a niche market for a common necessity for most people to be branded with their own labels.

This year alone has seen American rap wear giants Marc Ecko join the battle for consumer wrist space, bringing ‘bling’ to a whole new level. Famous female jeans brand Miss Sixty are also preparing to join the already considerable ranks of Emporio Armani, D&G, Guess and DKNY to name but a few in launching a line of designer watches. These massive brand names and designer fashion houses are bringing haute couture and an increased style to the world of watches.

With such massive brand names becoming known in the watch industry, the consumer is spoilt for choice when it comes to designer watches. One watch is no longer enough for all occasions; designer brands like D&G and Emporio Armani are making fashionable watches accessible to all.

The issue surrounding the real question of designer watches is one of quality. Are we sacrificing old fashion quality and durability for a flashy name?

Many big fashion houses actually license their brand name out to the most well respected watch manufacturers to work in partnership. Well controlled licensing has allowed fashion houses like DKNY and D&G to enter the watch market place without loosing their integrity as a top designer of haute couture goods, and therefore maintaining the highest quality of watches available.

The licensing agreement between Fossil and Giorgio Armani’s Emporio Armani brand is widely accredited as one of the most successful of all licensing agreements within the watch industry. Fossil Inc has since attained licensing agreements with the likes of DKNY, Diesel and Burberry because of the great success that they have had with the Emporio Armani line of watches. Fossil have created designer watches for these brands that are not only fashionable and stylish but are also well manufactured and come with fantastic guarantees that prove that the products are fit to wear the designer names such as DKNY and Emporio Armani.

Fossil are not alone in the creation of designer watches though licensing. Over the past seven years, one of the biggest sensations has been that of D&G timepiece range, creating iconic watches like the Jaclyn, a watch that made ‘bling’ accessible and wanted by women across the globe.

The licensing of the D&G brand to Italy’s biggest, most respected watch manufacturer Binda Group has seen the D&G brand grow into a world renowned watch label. This agreement has seen consumers build an in inexhaustible thirst for D&G watches.

The demand is not only because the watches have D&G embossed or stamped on the dial of the watch, it is due to the quality of timepieces made by Binda Group. The Binda Group produce the watches of such high quality specifications, consumers can be safe in the knowledge that their D&G watch will serve them well and look stylish on their wrist for years to come.

Though tightly controlled, the licensing of these massive designer names has created a new niche in the watch market place. The quality of the build of these watches is at the cornerstone of this new market. With many of the traditional brands now trying to force their way into this market be sure that designer watches are here to stay. Buying a designer watch is just as safe as buying a Rotary or a Seiko watch yet you now have style that would never previously be thought of until the designer names brought their skills to the world of designer watches.

About the Author

Erin Ryan is a freelance writer who is a consultant of designer watch retailer online Hot Watches.

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