Crafty Secrets

Posted on Saturday, May 8th, 2010 at 9:09 pm

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A 3 Minute Cheat Sheet to the Secret Language Your Prospects Are Speaking

Ever had a conversation with someone you just KNEW was from another planet?

You know what I mean. The kind of conversation where that sound like you, but choose the one that best describes you. When you finish, add up the total for each column and whichever you score highest on is your dominant personality. Your second highest score indicates your secondary personality.

Take a moment to complete it now and you'll quickly discover some of the best-kept secrets to effective marketing!

Yellow, Red, Blue, White

Animated, Adventurous, Analytical, Adaptable

Persistent, Playful, Persuasive, Peaceful

Submissive, Sacrificing, Sociable, Stubborn

Considerate, Controlled, Competitive, Convincing

Refreshing, Respectful, Reserved, Resourceful

Satisfied, Sensitive, Spirited

Planner, Patient, Positive, Promoter

Sure, Spontaneous, Scheduled, Shy

Orderly, Obliging, Outspoken, Optimistic

Friendly, Faithful, Funny, Forceful

Daring, Delightful, Diplomatic, Detailed

Cheerful, Consistent, Cultured, Confident

Idealistic, Independent, Inoffensive, Inspiring

Demonstrative, Decisive, Dry, Humor, Deep

Mediator, Musical, Mover, Mixes well

Revengeful,Restless,Reluctant

Compromising,Critical,Crafty,Changeable

Total:
All finished? Great! Let's dive right in. Listed below are brief descriptions of the four basic personality types. Locate yours and take 30 seconds to read through it.

Yellow

Yellows are typically high-energy, chatty personalities with bright eyes and loud voices. They need to be the life of the party, want to have fun, and are always looking for the next adventure. They thrive on community and social contact. Popular and well-liked, they rarely ruffle others' feathers intentionally but can sometimes be overwhelming with their need for attention, approval, affection and acceptance.

They are optimistic, have great senses of humor and love to tell stories. They are natural persuaders, motivators and entertainers. On the downside they are often disorganized, struggle to follow-through and often appear lackadaisical and naïve. Typical reactions to stress include disappearing, going shopping, blaming others, and making up excuses.

Yellows are typically PTA leaders, volunteers, entertainers and fundraisers.

Red

Reds live goal-oriented lives. They are the doers of the world and thrive on action. They are well-organized, outgoing, loyal, hard-workers. They tend to be unemotional in their decision-making, have a compulsive need for change, are confident, independent and good at delegating. Reds have a natural feel for being in charge and solid instincts about what will and won't work in any given situation.

On the downside they can sometimes be bossy, domineering, controlling and impatient. They typically react to stress by becoming more controlling, working harder and jettisoning anything that does not serve their higher purpose.

Reds typically include executives, military leaders, entrepreneurs and politicians.

Blue

Blues are thoughtful, analytical, serious, purposeful people. They are also often creative, artistic, philosophical and poetic. The phrase still waters run deep comes to mind with this group. They are very sensitive to others, conscientious, appreciate beauty, have high standards and are idealistic.

On the downside they can be perfectionists, get depressed easily, focus too much on details, are suspicious of others and take themselves too seriously. They tend to react to stress by withdrawing, getting lost in a book, giving up or recounting problems over and over.

Blues typically include inspectors, analysts, counselors and artists.

White

Whites are quiet, low key, dont rock the boat kind of people. They are patient, well balanced, consistent, have a dry sense of humor, avoid conflict, are good under pressure, easygoing and have many friends. They are sympathetic and kind, keep their emotions hidden and could be called the all purpose person

On the downside they can be lazy, unmotivated, expect others to handle their problems, lack decisiveness and can be extremely stubborn. They tend to react to stress by hiding from it, watching TV, eating or just tuning out.

Whites typically include doctors, mediators, psychologists and dentists.

Now, for those of you who are wondering

• No, this is not a complete description of each personality and the trigger words and phrases that appeal most to them.

• Yes, it's perfectly normal to see characteristics of yourself in 2 categories and a small smattering in the others. And while we are all individuals and cannot be completely classified as one thing or another, you will notice that you PRIMARILY fit into one category and exhibit secondary traits of another.

So how does knowing your personality type help? Because knowing how you communicate with others gives you a clue as to whom you will have the most success selling.

Step 2: Identifying Your Prospect Personality by the way, this works on your spouse too

Now it time to pin the tail on your prospects. Think of one or two prospects to start, then expand your vision to the whole lot. Which of the above personalities best fits?

During this exercise, you may even find that your product or service naturally appeals to one personality type over another. For example the detail oriented, conscientious, book Blue is more likely to buy and use dietary supplements than the fun-loving, foot-loose and fancy free Yellow.

On the other hand, pitching a designer handbag to the society conscious Yellow is way more effective than selling it to the down-to-earth, practical and pragmatic Red.

Does this mean certain products and services can ONLY be sold to certain personalities? Sometimes yes, but mostly the answer is no. The trick is simply figuring out which personality you want to sell to, then creating copy that clearly targets that audience using key words, phrases, analogies, benefits and pains that resonate most with that personality.

Step 3: Resonating With Your Audience

So how do you put this to work in your copy? I listed 2 examples below. See if you can guess which personality type is being targeted before you read the answer.

Example 1:

When you cruise up to the premier social event of the year in your sleek new red convertible, you're sure to be the envy of all your friends. Don't let bad credit keep you from living the life you deserve, call 800-888-8888 today to learn how you can get back to the fun, adventurous lifestyle you were born to live

Who the audience? Yellows How can you tell? Well, we know Yellows are very motivated by what others think of them, they are social butterflies, image is extremely important to them and they often believe having fun is their birthright! Every word in this small excerpt was chosen to specifically highlight those characteristics. And while it may sound like a perfectly ridiculous argument to a Blue or Red, it sounds just divine to a Yellow

There you have it, a down and dirty overview of The Secret Language Your Prospects Are Speaking. As I said before, this truly is a thumbnail sketch of the components and elements that go into targeting and writing to specific personality types. For complete access, go to

About the Author

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to credit card, do please browse for more information at our websites.
http://www.adsence-dollar-factory.com
http://www.100earningtips.com

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